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Penguin 3.0 Launched Late Friday Night: Confirmed Google

Google on Sunday afternoon has confirmed they have done a Penguin update late Friday night. This is the third update, so they called it Penguin 3.

Google has confirmed that they have updated the Penguin algorithm over the weekend as starting late Friday night, the SEO people began noticing major changes in the search results. There were speculations that this was a Penguin refresh and now it’s verified. Google changes its algorithm nearly 500 times a year but most changes are minor. The major update stuns people because of the huge impact it has on ranking results.

Penguin was released in April 2012 and put tighter guidelines as on website optimization and a number of spam factors. It includes everything like keyword stuffing, unnatural links, cloaking, and content spinning. Google’s goal is to penalize every website so that only 10 decent sites left at the top results. In simple words, Penguin targets web spam and if you were playing by the rules, you should not have been affected.

This was one of the most expected algorithm updates in Google’s history as web-masters have been waiting for it for over a year. It has been a complete year the giant released a penguin update. These updates tend to come in October as 2013 update being launched on October 4th and 2012 update on October 5th. There are mixed reports coming after this update but not much impact has been noticed so far.

Well! It’s too early to discuss about the impact of Google’s Penguin update as it will take some time to analyze what’s the actual impact. Websites relying more on spammed back-links and keyword rich anchor text have been targeted in the current update.

To fight any problem keep your keywords in check, expand your link building, upload high quality content to your site and listen to webmaster tools. Avoid things like cloaking and content spinning. Keep in mind that Penguin is a way of rewarding good sites and cleaning up web spam.

It’s unclear whether it’s a revised algorithm update or a refresh to the Penguin algorithm. More details is still to come and Google is yet to officially speak about the latest update.

Microsoft Skips Windows 9 and Unveiled Windows 10

Microsoft has announced Windows 10 in an event in San Francisco and the giant wants to make it a killer OS.

The next version of Microsoft operating system will be ‘Windows 10’, as the giant skips version 9 to accentuate advances it is making around mobile devices and Internet services. The announcement highlighted advancements designed for business and an updated user experience. The latest version comes with enhanced security and management capabilities. The giant also introduced the Windows Insider Program, delivered to best meet the needs of customers.

Terry Myerson, executive vice president of the OS group at Microsoft said, “Windows 10 represents the first step of a whole new generation of Windows, unlocking new experiences to give customers new ways to work, play and connect.” He added, “This will be our most comprehensive operating system and the best release the company has ever done for our business customers. We look forward to working together with our broader community.” The Windows 10 technical Preview will be released today, October 1.

Windows 10 for desktop and laptop users…

Windows 8 got a poor response and that’s why version 10 is an extremely crucial release for Microsoft. It needs to rectify the wrongs of Windows 8 and offer users a reason to upgrade from Windows XP or 7. It is an important step for Microsoft especially when it continues to lose ground in the mobile sector as well. The latest version have to be the jack of all trades.

Have a look at the features…

The start menu returns and the left side will look a lot like the standard Windows 7 start menu, but there’ll be options at the right side. The left side of the menu comes with a new Metro-like look. You’ll have the option of using virtual desktops. With virtual desktops, you can switch between as many desktops as you want.

Windows 10 will let you run Metro apps on the desktop in a window. In simple words, mouse-and-keyboard users might now use Metro apps. It also seems like the new desktop will receive a graphical overhaul, but not clear yet. The leaked preview shows some thinner window borders and flatter icons.

Windows 10 has a new task view button that pops up the Task View interface. The snap function is also being updated so that windows can be easily tiled vertically and horizontally. There are lots of other tweaks to the new version.

Have something to add to the story? Feel free to share your opinion…

Adobe Photoshop Comes to Google Chromebook

It’s a surprising move, Adobe and Google have announced a streaming version of Photoshop for Chromebooks. This is a great news for Chrome OS, as the lack of Big Software has always been a pierce in the side of Chromebook.

Google announced a version of Adobe Photoshop that will stream to your Chromebook. It is an effort to take-down the domination of Microsoft and Apple in the laptop market. Looks like the rest of the Creative Cloud suite will also come to Chromebook, if it’s Photoshop today. Maybe Visual Studio and triple-A PC games will be next.

This Photoshop version will, supposedly, require a steady Internet connection to use. According to Google, it’s fully integrated with Google Drive, which means you won’t need to steadily download and re-upload your project. Adobe is now running an assortment of servers that are running Photoshop.

Just open up your Chromebook, install the Project Photoshop Streaming app, and then connect to one of those virtualized Photoshop cases. The Photoshop instance that you connect to will have direct access to your Google Drive. It is where images will be saved to and loaded from. In simple words, you’re editing directly in the cloud.

This is the same thing as running Photoshop on your Windows PC, and then using any screen-sharing app on your Chromebook to dial into your desktop. For the time being, Project Photoshop Streaming is being beta tested among Adobe’s customers in North America only. There’s a very little about image quality and it’s going to require a pretty high bandwidth link.

The streaming service is free for Creative Cloud subscribers, during the beat test. It probably works on both Chrome OS, and also Chrome for Windows. This is a wonderful news especially when Chrome OS has a very small library of key business, enterprise and education apps. If it works well on Chromebooks, and the program is extended to other key programs, then this would be a huge win for Google.

This may prove beneficial for the market share of Chromebooks….

Microsoft to Merge Windows all Versions into One Consolidated Operating System

Satya Nadella, Microsoft CEO, has confirmed that the next version of Windows will be an amalgamated form of the three versions of Windows into one operating system.

Speaking in an earnings call, he told analysts the company will unify the next version of Windows from three operating systems into one operating system. Nadella said “this means one operating system that covers all screen sizes, ranging from tablets and smartphones, to desktops and laptops.” It was also revealed that the giant has internally restructured itself since the retirement of Steve Ballmer. The new CEO said the company now has “one team with a common architecture”.

The company, under the direction of Steve Ballmer, had multiple teams creating different versions of Windows working independently from each other. Now the giant noted the benefit of one team for developers and users. The new consolidated platform will allow the development of universal Windows apps that work across all devices running the OS.

Looks like the company has been pushing toward more unification of its platforms. In April, Microsoft displayed developer tools that would empower the development of universal apps. The ability to make apps that work on PCs, Xbox Consoles, Laptops, Tablets and Windows Phones should be welcomes by developers.

Some rumors have indicated that the latest, unified version will be Windows 9 and may launch in early 2015. It is announced that there will be more information surrounding future versions of Windows in the coming months.

Let’s wait and watch what Microsoft is going to offer next…

Google’s New Program for Business App Developers with Five Partners– ‘Glass at Work’

Google wants to make its wearable not only a consumer-friendly device, but also best for business wishing to take advantage of technology.

Earlier this year, Google announced ‘Glass for Work’ program for developers with an aim to encourage the development of business apps. The initiative was meant to bring Google Glass and business together and now a number of companies have teamed up with the giant to serve the customers in a better way.

The giant announced the first five partners for the program and the companies are APX Labs, Augmedix, CrowdOptic, GuidiGo, and Wearable Intelligence. These firms have varied focuses and covers the areas of health-care, live broadcasts, and manufacturing. It’ll be going to be a smart course for Google because these companies cover some of the less exciting ideas around Glass.

The mentioned companies are certified to develop Glass apps for professional and business use. These firms belong to different business and professional industries and Google has officially launched the program. Its all about one thing that how explorers from these industries will use Glass to drive their businesses forward.

APX Labs is working on a business app called ‘Skylight’ for Glass which gives workers hands-free, real-time access to company data. AugMedix offers a service that gives doctors access to patient’s medical records and the ability to update them in real-time with Glass.

CrowdOptic builds context-aware apps for the medical, entertainment and sports industries. It uses wearable and mobile to detect significant broadcast events. GuidiGo is working on apps for cultural institutions and museums using Glass.

Wearable Intelligence develops communications, training, workflow, and data access Glassware solutions for the manufacturing, health-care and energy industries. These companies are eligible for listing and co-branding on the Glass at Work Website.

There are both positives and negatives of Google Glass as for some it’s an outstanding technology while for others it’s just a wastage of money. The stories of Google Glass helping out in medical schools and surgeries have brought a lot of positive notes to the device.

Google doesn’t say anything about to what extent it’ll be working with these companies, but it clarifies that the Glass will come with some better uses.

An Unexpected Move of Microsoft: Extends Deadline for Windows 8.1 Update

In a move that should surprise all, Microsoft has extended the deadline of installing the Windows 8.1 Update.

Microsoft has extended the deadline for installing its Windows 8.1 Update till June 10, giving its customers a 30-day reprieve. Microsoft’s Brandon LeBlanc wrote in a blog post, “While we believe the majority of users have received the update, we found that not all have.” He added, “Having our customers update their devices with latest updates is super important to us. And we’re also committed to ensure them safety.”

According to the sources, instead of requiring Windows 8.1 to be installed till May 13, Microsoft is now allowing its users a relaxation till June 10. However, deadline for those involved in businesses – it’s August 12. It simply means that business owners can switch to Windows 8.1 Update until August 12. It looks like the company wants to give its customers enough time to understand and apply the Update.

The initial cutoff date was fixed for May, which would have meant that some devices would have gone dead by this week. But, not to worry, Microsoft isn’t forcing people to update their devices as soon as possible, instead the company is offering enough time to its customers. The giant extended the deadline for people using Windows Server Update Services (WSUS), System Center Configuration or Windows Intune to update their machines.

This means that you have an extra 30 days to get it done, but Microsoft wants you to do it as soon as possible. If you have Automatic Updates, you do not have to do anything and you will receive the Update automatically to your machine via Windows Update.

According to Microsoft, the majority of the remaining users who haven’t updated their machines will be able to to do.

Feel free to share your opinion….

How to Incorporate Google Analytics Into Your WordPress Sites

Identify Your Quality Visitors and Make More Profits!

Do you want to track your site easily and always stay up to date? Of course, all business people wants to enjoy the latest features in Google Analytics.

As per the sources, Google Analytics allows you to see when and how you get the most traffic on your website and which posts are attracting the audience. As discussed on the site, it also allows the users to keep a sound track of frequent commentors. I must say that it is an outstanding way to keep a very good track of our sites and know about the visitors.

For those who want to integrate Google Analytics into their WordPress sites, I have compiled a guide on how they can use the tool and the features. Here’s how to start with it:-

  1. Sign up for Google Analytics and create a new ‘property’. Doing this will get you a Tracking ID.
  2. Back to WordPress.com and go to the ‘My Sites’ screen and select a site with WordPress.com Business.
  3. Go to ‘Settings’ and then ‘Analytics’ and enter the Tracking ID issued to you earlier and save the changes.
  4. Now your site will get connected to Google Analytics and it will start setting data to Google.
  5. Be patient as it could take some time to show the data in your reports on Google Analytics.

A little about Google Analytics…

As discussed on the site, Google Analytics is a free service that offers the users the opportunity to check traffic on their website through built-in Stats feature. It helps the corporate people build their audience by showing the full customer picture across websites and social tools, ads and videos, tablets and smartphones. The main idea is to help the users analyze quality visitor traffic and know more about them.

The tools like Traffic Sources and Visitor Flow help business people track the exact customer path such as how they reach a particular website and what devices they use to do so. If you’re a blogger, Google Analytics could be an answers to all your problems. With this, you can better understand who visits your site, what they search on your website, time to visit your site, sources they used to reach your site and lot more.

So keep tracking your visitors and build a quality audience for your website.

Image Source: https://upload.wikimedia.org/wikipedia/commons/2/2f/Wordpress_logo_button.png

3 Big Reasons Why Mobile Friendly Websites are the Future

Jazz up your business with a mobile-friendly website!

If you aren’t optimized for mobile, you’re losing potential customers… this is what you must be reading on different websites. But have to ever wondered why it is written almost everywhere these days? Why everyone is emphasizing on creating mobile friendly sites? What are the reasons behind such a big change? In this blog, we’ll discuss those big reasons that have made mobile friendly site a must have.

Even Google has recommended to build smartphone-optimized websites through its blog and also discussed about the three different configurations. It;s probably no surprise that the usage of smartphones and Internet has been dramatically increasing over the last few years. And a vast majority of sites are still not responsive, this is why Google came up with some recommendations and why it is necessary of businesses.

Let’s discuss it in detail and following are 3 big reasons why responsive websites are the future:-

1. Mobile Web Browsing is Exploding – A Google report says, “From smartphones and tablets to laptops and TV, 90% of all media interactions today are screen-based. People are learning to achieve their goals using all devices together”. This simply indicates that understanding that mobile browsing is increasing day by day has become an imperative for businesses. Today, people are spending more of their time on mobile devices and always have it withing their arm’s reach. Businesses should take it very seriously that desktops are going to become a thing of past.

Mobile friendly website

2. More Preference to Mobile Optimized Websites – People can visit websites either via the web browsers or their mobile devices, but most users prefer their smart devices these days. Most websites are not optimized for mobile phones and this simply means losing potential customers. As per a research conducted by Google, “Nearly ¾ of mobile users say they’re more likely to revisit mobile-friendly sites.” It means not having a responsive website means losing a big deal of sales.

Mobile responsive site

3. Mobile-friendly Sites Turn Visitors into Customers – If you don’t have a responsive website, you may be losing business. A recent study from Google showed that around 67% of users are more likely to buy from a responsive site and 61% users said that they get frustrated by sites that aren’t mobile-friendly. It simply means that without a mobile optimized website you are just driving your potential customers to your competition. As per the data published by Google, about 75% of users prefer a responsive site.

Mobile Friendly site

I guess, the above three reasons and the research conducted by Google should be enough to understand that how important are mobile-friendly websites.

The complete details on recommendations for a mobile friendly website can be obtained here. You can also conduct Mobile-Friendly Test to know which sites are responsive and vice versa…

Image Source: http://www.netpyx.net/

How to Make a Mobile Friendly Website and Attract More Visitors

Build a responsive website and turn your visitors into customers!

Today, people are using their smart devices to find a variety of products and services. Can those people easily access your offerings using their mobile phones and tablets? Think about it…

Having a website is not enough these days, you need to put more efforts to attract more visitors. You should build a website that works well on desktop, tablet and mobile, so that it not only look great, but follow all recommendations by Google that will make it a SEO friendly hub.

According to Google, a mobile-friendly website can offer the users a full mobile experience and make it a big hit among them. In this blog, we will discuss about some tips on how you can convert your traditional website into a mobile-friendly platform. And, here we go:-

  • Recreate a Mobile-friendly Version – This is a simple way to turn your site into a mobile site which ensures that everything on your site load correctly on mobile devices. A variety of tools can help you do the needful and the choice totally depends on what you and your clients want.
  • Make it Responsive – Instead of going for a completely new website, you could choose to convert your traditional one into responsive site. This could be an excellent option for businesses with limited budget and resources. Most companies prefer converting their existing site into a responsive one as they consider it the best investment. Shrink your current website using tools and make an effective mobile-friendly platform for visitors.
  • Share Information Visually – This could be the best way to provide information to the visitors since the screen size of mobile phones is much smaller than the desktops. Do not stuff unnecessary content and emphasize more on including info-graphics and videos as they are supposed to attract more visitors. Make your site practical for a digital ecosystem. Rearrange content into one column or you can hide content on load.
  • Consider Apps, Social Media and Email Marketing – It is a great idea to offer further support to your customers so that they can interact with you freely via social channels. Give a careful consideration to mobile apps depending on the factors like who are your customers and what they want from you. Offer them a quick service in the form of an app so that they can make orders, bookings and reservations on the go.
  • Consider Universal Mobile Design – Mobile phone screens are small and that’s why including mobile navigation options in like a must have. Find out the universal sizes people usually use and you can obtain data easily through Google Analytics. Design your site for a touch as fingers can’t right click or hover. Give enough space for a finger and use buttons to clearly define the link. Drop menus should be designed to provide accurate information.
  • Remember that the mindset of the desktop visitor and a mobile visitor is likely to be different, so design your website accordingly. Evaluate everything properly and look at the latest trends and mobile stats. As discussed on Google’s blog, a mobile-friendly site make visitors more likely to buy a product or service.

    Is your website mobile-friendly? Test it right here

    Image credit goes to:

    https://lh4.googleusercontent.com/DQPupAidKLGgiuupAK9uwyqWT7hi-glNbcGCoD3p8Xejvn4CKyBB68gcnvHJ–CYjVyxSg4KfqoKcErJEFnkJt0NWK1jSOz3jfsm306TCt1RtFQKM7Tb