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Category: Search Engine optimization

3 Reasons Why Video Marketing is Important For Your Business

Posted on by netpyxAdmin

Keep Your Audience Engaged with Amazing Videos!

Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

Make Your Website easy for search engines to understand!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg

Content Marketing: A Simple Rule of Thumb for Success

Posted on by netpyxAdmin

Kickstart this year with effective content marketing!

Today, it’s like no business without a website and it is imperative to keep it on the top so that you can enjoy more traffic, more sales and more revenue. Regardless of what type of and how many marketing techniques you use to bring your website to top search results, content marketing will always be an important part.

As per Google guidelines, quality content is the main part of content marketing, no matter what your business is. It could be in any form: press releases, news articles, product articles, blogs, videos, or social media.

Why content marketing is such an effective tool?

According to a source, 86% of B2C and 91% of B2B marketers make use of content marketing to generate more traffic and revenue. Consumers these days are fed up of thousands of product specific advertisements and many researches continually shows that content marketing is more liked by them. Content marketing has the potential to reach a larger audience looking for useful information or support.

For example, a cosmetics website can talk about the beauty issues, different types of products, how to use products and more. This way any company can target a bigger audience without irritating them with product specific advertisements and promotions. By delivering useful, entertaining and high quality content, any website can create a niche for itself. Through a website, people are not forced to subscribe for or buy any product, they are free to make their choices.

What are the benefits of content marketing?

  • People don’t want forced promotions, they want valuable information which can only be provided through useful content.
  • Quality content easily spreads via social networks, and you already know the power of social media.
  • Google ranks those websites well with high quality and informative content, and it’s better for your business. Right?
  • Content is the best way to get people know and trust your brand, and hence it builds credibility.
  • Most people prefer reading about the product before making a decision to purchase it.
  • Informative content helps build stronger and long-term relationships and this way increase referrals.
  • Most people prefer learn about the company through blogs and articles rather than advertisements.
  • Today, people spend almost 25% of their time at social media platforms looking for some useful information.
  • Most people follow brands via social channels and they prefer reading about the product and reasons to buy it.

    • In nutshell, quality content generates leads, increases direct sales and improves brand loyalty by keeping readers engaged. Now you know the power of content marketing and how it can make or break your business.

    Good luck for your next content marketing campaign!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/c/c9/Content-marketing-cycle.jpg/600px-Content-marketing-cycle.jpg

    7 Common Mistakes to Avoid in SEO and Make Your Campaign A Big Hit

    Posted on by netpyxAdmin

    Make Your SEO Campaign a Big Hit!

    SEO is the only way to get your website in the top search results and if not managed in a proper way, it could even lead to a huge disaster. When webmasters develop a site, they often ignore the SEO best practices and I must say that this is a terrible mistake. No website is perfect, especially when it is for the first time you build it, but there are ways to make it perfect by avoiding some basic mistakes.

    Fortunately, you’ve got the chance to identify and correct all the mistakes so that you website can start enjoying more traffic and high visibility on search results.

    Here are the 7 common SEO mistakes that you should avoid, as mentioned by Google, and make your site a big hit. Let’s face it:-

    1. Low Quality Content – It not always mean copying from other websites, duplication within your own site could confuse the search engines to decide which content to index. It means existence of same content in more than one web-page within the same or different website. Avoid homepage duplication, duplicate URLs, web-pages with similar content, unplayable content and lack of content marketing.

    2. Blocked JavaScript and CSS – Having blocked JavaScript, CSS and image files is a big mistake that could lead to suboptimal rankings, as mentioned by Google. It’s better to always allow Googlebot access to the JavaScript, CSS as well as image files in order to enjoy optimal indexing.

    3. Using Unreliable SEO Services – Companies promising quick and cheap SEO services often use black hat SEO techniques. These aggressive black hat tactics not at all follow the search engine guidelines which may have a negative impact on the search results. These techniques breaks search engines rules and create a poor user experience which is not at all good for any website. Better to avoid them.

    4. Not Focusing on Keyword Research – It’s easy to get quality content but very difficult to find the traffic-generating keywords. Give time to keyword research as there is no fun of having wrong keywords for your site and wasting your time on getting them on the top results. If you really want to bring traffic to your site, make sure you work on adequate keywords. You can find suitable keywords and build a search network using tools like Keyword Planner.

    5. Inappropriate Meta Titles and Descriptions – Title tags and meta descriptions play a crucial role in indexing the web-pages. It is what search engines use to get a good idea of what the page is all about. The meta title and descriptions should include important keywords so that search engines can get a clear overview of the page’s content. It’s always better to include your brands in the title tag and every page should have its own unique title tag.

    6. Discarding the Old Website Pages Completely – When you create a new site and completely kill the old one, it has a negative impact on your search rankings. Old pages that have already boosted SEO should never be completely deleted. The best way is to redirect pages to new site so they continue to appear even on page upgrades. Make sure that all images, videos and links on these pages are properly reconnected.

    7. Missing Alt Tags – Search engines cannot differentiate between images without its title and Alt tag. So it is very important to enter relevant title and alt tags for each and every image you upload on your website. Give your images meaningful names so that search engines can easily find and differentiate them from others.

    The above mentioned are few SEO mistakes that you should avoid to enjoy better search results. Avoiding these common mistakes is the only way to get your web-pages in top search results and what it all required is your concern and proper research.

    Good luck for your SEO campaign…

    Image Source:
    http://upload.wikimedia.org/wikipedia/commons/4/4e/SEO_search_engine_optimization.png

    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Posted on by netpyxAdmin

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg

    Tips and Tricks to Improve Your Website’s Ranking in Google’s Search Results

    Posted on by netpyxAdmin

    Make sure Google ranks your website at the top!

    A few years back, getting found in a search engine wasn’t hard. Create a website and choose a domain, a little keyword research and some title and meta tags, that’s it. With Google’s increasing thirst for quality, authenticity and usability, you have to sweat a bit more now. Traditional tactics cannot produce the same results today, businesses has to be smart enough to beat the competition.

    Google has become the most beloved Web search engine, but it’s not easy to become a part of its top search results. It is imperative to improve your site’s ranking to show up higher in the search results so that users can actually find it. Many Web experts have defined SEO as an important process of optimizing your website.

    SEO or Search Engine Optimization is a pretty tricky subject for businesses especially to most start-ups. Therefore, I’ve composed some straightforward tips on how business people can enjoy high rankings on Google. While there are no ‘magic pills’ to improve rankings, there are always ways to make sure that your website looks perfectly fine to the Googlebot. Combined with some tricks and cross linking, you’ll get higher ranking in Google.

    • Practice Marketing Basics – Start with a plan as no matter how many disruptive technologies, paradigms, or buzzwords are introduced, SEO’s favorite is ‘marketing’. Tell about your expertise, conduct proper research and segment your audience.
    • Design Site for Different Screens – Create a site that works well on mobile and tablet as it’s pretty clear from Google that no mobile experience means no love from search engines. With so much focus on mobility and usability, it’s vital to fit multiple screens.
    • Create Uncomplicated Navigation Links – The easier your customer’s journey within your website, the higher success rate you would enjoy. Most search engines crawl your site through navigation links, so it’s better to include shorter steps.
    • Include Enough Quality Content – There’s no such ideal length but your content should be enough to satisfy your customer’s requirement. Panda, Google’s content quality filter is now active to have a check on manipulative practices and weak content.
    • Encourage Social Media Presence – Increase the number of places where your customers can interact with you through their comments, reviews and liking. You can enjoy more business via referrals as such platforms are exposed to mass population.
    • Set up Google Webmaster Tools – To better understand how search engines are responding to your site. This toolset will help you get detailed information on how Google is crawling your site, what links are being recognized, and more.
    • Regular Website Audits – The SEOprofiler’s audit tool checks your web pages automatically once per week. You get a detailed report displaying all the issues to be corrected. Correcting these issues will make sure that Google can index all of your site’s pages correctly.
    • Links are Most Important – Ask for links from customers, friends, business partners and also encourage employees to refer your website wherever possible. Float links on social media profiles and you will notice appreciable results.

    With regard to create a search engine friendly website, you are required to learn and implement SEO tips.

    Immensely Useful Tips to Recover From Penguin 2.0

    Posted on by netpyxAdmin

    Author: Dinesh Dhiman

    Penguin 2.0 is here and it has already created quite a flutter. Netpyx discussed its implications in a recent post (Penguin 2.0: What you need to know) and here is how to recover from its impact in case your site traffic has plummeted in the past few days.

    Continue reading “Immensely Useful Tips to Recover From Penguin 2.0”

    Penguin 2.0: What you need to know!

    Posted on by netpyxAdmin

    Author: Dinesh Dhiman

    After months of mini updates and several weeks of waiting, Penguin 2.0 has finally arrived. The announcement has been made by none other than Matt Cutts, a distinguished engineer at Google. Continue reading “Penguin 2.0: What you need to know!”

    Google Update PageRank Before Christmas – What’s the Impact….

    Posted on by netpyxAdmin

    Google says –

    “Webpages with a higher PageRank are more likely to appear at the top of the Google Search results.”

    Let’s start with the story that has surprised many…..

    Google-PR

    The recent PageRank update from Google has shocked many webmasters as no one expected it, this year. The entire SEO community and discussion forums are spreading the word that Google has updated the PageRank. It’s surprising, since Matt Cutts had said there were no plans for another PageRank update in 2013 due to technical issues. But, it’s all done. As you may remember, the last update was on February 4, almost 10 months ago. I guess, Google didn’t want to further delay the update and hence pushed out the update prior Christmas.

    It’s all about the overall value of a website that it possesses in the virtual world in relation to all other players. The numerical formula doesn’t matter, what matters is the result that is derived from the sum of the value sent to your site, through different links. It doesn’t care what your targeted keywords are but ‘Relevance’ is the major thing. It’s the key to achieve top ranking.

    What’s the Impact…..

    As stated earlier, ‘Relevance’ and ‘Quality’ plays a major role, the thing to remember is that your site’s position in search results depends on the Keyword Phrase. Initially, the concept was set in pace to measure just the authority of a specific website. However, it has change dramatically to become a quiet complicated, yet still impacts the ranking. Your site’s Page Rank can be used to measure the value of your strategy. An exceptional website with quality content can naturally bring people to your site, no illegal tactics are required.

    Nowadays, most of the search engines use Page Rank as a part of their optimization. Besides them, webmasters, SEO experts and other Inter marketers view it to determine a website’s value and worth. Simply speaking, PR is one of the important factors dictating the victory of your website on the World Wide Web. While it’s an important thing but still the stress is to develop a successful SEO strategy using latest techniques, both on-page and off-page.

    A lot of webmasters use black hat SEO tactics to manipulate the results or to boost their authority in the virtual world. Thus, these sites were successful in getting good Page Rank, so Google continues to modify their strategy. The ever-changing criteria is to avoid illegal activities and make everything transparent. This is also a big reason why Google has chosen to bring updates quarterly. This makes it difficult for webmasters to judge the actual PageRank of their website.

    Know More About PageRank…..

    It’s an algorithm used by the Google to rank different websites in their search engine results. The word ‘PageRank’ came into existence after Larry Page, one of the founders of Google. It’s a way that measures the importance of pages of a website. Googlebot, an automated web spider, counts links and congregate other information on web pages. It’s very important for sites and blogs and basically ranks a page on the basis of the quality of its back-links and their authority.

    It’s not confirmed when the next PageRank update will happen, Google knows it well. The last update was late, on 6 December 2013.

    Google Testing ‘Stars’, A New Read-it-Later Service to Make Bookmarking More Useful

    Posted on by netpyxAdmin

    Every web browser has Bookmarking feature but a very few of us actually use it and that could be the reason that Google is trying to make it more interesting and useful.

    The search giant is experimenting with a new Chrome feature that would allow you to save any piece of content such as a web page, an image or an email. Google named the new service as ‘Google Stars’ and it appears to be in its very early stage. The feature will let users bookmark and save different items on the web and add them to folders. Once saved to a folder, the users will be able to share and review their favorite content later.

    The new feature was first discovered by Florian Kiersch – a German student who enjoys fishing Google code. Google’s new read-it-later feature may be similar to the bookmarking feature that’s available in the Chrome right now. The new feature is currently being given to Google employees only for testing. The service will include its own extension to let users save links and will also sort those links into lists and categories automatically.

    Kiersch writes – Google Stars was originally named as Google Collections, and it looks more beautiful than bookmarks. Users can already star web pages and emails from Chrome but if this feature ever executed, they can even expect to see the star on YouTube videos, Google+ pages, image search results, and even personal contacts.

    According to the current source code, the new feature will make all bookmarks fully searchable. The stars will remain private until made public by users to share them. The search giant will automatically organize your stars, detect spam as well as dead pages, and can categorize the content into filters by discovering the patterns. There will be a bookmark library that will allow users to make notes on their bookmarks.

    Images, videos and web pages are specifically mentioned in the source code but it may include nearly all of the Google services. It looks like Google is planning to cover all things under the head ‘Stars’ and the feature is expected to launch in June during Google’s I/O developer conference.