Google Wants to Make Authentication More Strong: Acquires SlickLogin
The search engine giant Google is acquiring an Israeli developer of sound-based password – SlickLogin. It's an 'acqui-hiring deal', which implies that the firm's staff and knowledge will be unified into Google. SlickLogin is a start-up behind the technology that allows websites to authenticate a user's identity by using sound waves. The technology works by playing an individually generated, nearly-silent sound from computer speakers. The sound is picked up by an app on the Smartphone used by the person. The app analyzes the sound and transmit a signal back to verify the identity. The sound-based password technology can be used either as a substitute for a password or an additional security layer. Instead of forcing users to insert in a long code, the firm sends the verification information through sound waves. The acquisition was confirmed by SlickLogin on its website on Sunday but no financial details were disclosed. The firm announced the acquisition with the statement that, “Today we're announcing that the SlickLogin team is joining Google, a platform that shares our core beliefs that logging in should be easy instead of frustrating, and verification should be effective.” One of the three founders, Xinhua also stated that , “We couldn't be more excited to join their efforts.” SlickLogin launched just five months ago at TechCrunch Disrupt where the firm gave a demo of its sound-based password technology. The company's motto is to enable end users to log-in easily into those websites which are password protected by using a uniquely generated sound. SlickLogin hasn't launched any commercial product, so we can say that the deal actually means an acquisition of the technology itself by Google. Today, many firms have been adopting a two-step authentication for users and the steps include matching their name and the password along with a second layer of verification. According to the analysts, firms like bank and other government possessions were keen to use even more secure methods to protect their users against any piracy or data theft. According to them, the more individually a technology identifies the user, the safer the system would be. Let's wait and watch, what's the search engine giant has to offer us!!!!
5 thoughts on “Google Wants to Make Authentication More Strong: Acquires SlickLogin”
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Google is such a popular search engine giant that always think big and it’s acquisition of Israeli developer ‘SlickLogin’ will definitely have that potential to offer something unmatched.
This is simply another move by Google to place itself in the first position by offering an unmatched authentication process. Sound-based passwords could prevent theft and Google’s acquisition indicates that the giant wants to put the technology a one-step ahead. SlickLogin is a tech start-up and it could be the reason why search engine giant had considered them.
You are right David, Google always comes with an innovative idea and it’s recent acquisitions are great. The idea behind the partnership could be to provide an authentication process that’s unbeatable by those illegal elements. And yes, of course, SlickLogin was also established with a vision to make something that could properly verify the user’s identity.
Google’s acquisitions make sense and it’s easy for the giant to assemble with a start-up like SlickLogin. And it’s good for the Israeli developer too, to work with an experienced platform especially during its initial stage. Hope the deal works well!!!
Yes Akshu, Google always make it a point that it’s acquisitions never go out of the league..