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4 Reasons to Remodel Your Website

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

7 Reasons Why Blogging is Important For Your Business

Share Useful Information and Get More Visitors!

If you have a website, chances are you’ll be confused if blogging is worth the effort. Let me tell you a simple solution to this – Yes! Blogging is an effective and inexpensive way to boost your marketing efforts and drive more traffic to your site by engaging them through useful content. You can also go through the Google guidelines for bloggers to get a decent overview of how to effectively create and use blogs.

Here, we’ll discuss 7 reasons why blogging is important for your business:-

1. Helps in Search Engine Optimization – All search engines give more weightage to fresh content and blog is the only way you can provide new information to the readers. By blogging on a regular basis, you give search engines like Google a reason to index your pages and increase your visibility on search engine results pages (SERP).

2. Helps in Deriving More Traffic – Audience want fresh information and you can do this only by blogging. When you share your blog via social media channels, you’re simply building a niche for your content. Once your audience know you, they will search you on the web and ultimately your website will enjoy more visitors. Isn’t it an easy way to attract visitors?

3. Helps in Brand Awareness – Blogging is just like an outlet where you can showcase your expertise and how much knowledge you have about the field. A blog is a simple way to share your expertise with global audience and build credibility. It helps in making people aware about your business and gain their trust by providing useful information on topics of interest.

4. Helps in Leads Generation – You can pair your blog with any gated content such as an E-book where the reader has to provide some basic information like name and email address. This way you are generating leads which gives you contact information for a potential customer. This will also increase credibility and you have the chances to convert a reader into customer.

5. Helps in Developing Better Customer Relations – A blog is your source to connect with your readers directly and deepen the connection. Your clients are able to get to know more about your business and your offerings. You can enjoy long-term relationships with your clients by providing them fresh content and source of information.

6. Helps in Building Leadership – Whether you run a small or large business, blogging can help you become industry leader. By posting blogs that connect with your audience you are building credibility which leads to building leadership in the industry. If you really want to stand out of the crowd, offer something unique from your competitors.

7. Helps in Building Strong Web Presence – A blog offers you the opportunity to share any information on social media platforms such as Facebook, Google+, Twitter, and more. It is just like a free marketing where people from different places link to your blog post via different social media channels. This way you are developing a strong presence with the World Wide Web.

According to a source, 61% of global Internet users prefer searching for a product and service online. 57% of businesses who have a blog reported enjoying more customers from their blog, the source revealed. A lot of business people believe that maintaining a blog on regular basis is useful for their business and help in deriving traffic to their website. Isn’t it surprising that a blog can bring traffic to your site. But it’s right, and it can attract more prospective customers to your site resulting in brand recognition and more sales.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/42/Blog_%281%29.jpg

5 Social Media Trends That Should Never be Ignored

Change the Way You Do Business!

Social networking platforms and smart devices are changing the way that marketers do business. It has become like a must have for your business to optimize a social media marketing strategy as now there is a need to adapt the change. Staying on the top of trends will help your brand build more awareness and your business will grow at a more fast speed. Even Google recommends to specify your social profiles to search engine.

Here are 5 social media trends that will rule 2015 and give your business a new direction:-

1. Integrate SEO, Content and Social Media – Social media marketing greatly depends on how content is created and shared via different platforms. Content creation and online marketing have direct impact for your SEO campaign as these are like three pillars of digital marketing. If integrated in a proper way, these three can increase visibility, improve brand awareness and garner customers.

2. Social Media Act as a Brand Builder – Building you unique identity can help your business grow at a fast speed. Social media channels should be appropriately managed taking into account a brand-oriented approach. A strong brand image means more visitors to your website ad improved sales. Make sure to update all profiles and information on regular basis as people love to read latest content.

3. Social and Mobile Unite – With everything going digital, the wearable gadgets are ready to reshape the customer experience. Companies can make the best use of these smart gadgets via sharing, likes, notifications, and more. Today, smart devices are like social channels that can be used to reach more and more audience. Make the best use of such things to stand out of crowd.

4. The Popularity of Videos and Images – The increasing popularity if infographics cannot be ignored as people like to watch more images and videos. As you are busy with social media marketing, make sure to include enough images and videos explaining your product or services. Share them on as much social channels as possible, so that it could reach hundreds of people across the web.

5. Maintaining and Sharing Blogs – Blogs are the main part of websites now as there are many benefits you can enjoy embedding in into your website. It helps in backlinking, incorporating fresh content, focusing on keywords, and popularity of a website. You can use images and videos to make your blog more interesting and interactive. This will improve search rankings of your site.

While traditional marketing is still effective, your business need something extra in the form of a social media marketing. Why? Because only great content could be ineffective without proper sharing on social networks. These channels help understand your customer base, build engagement and retain them for a long time.

So, what are you waiting for? Think about it and give your business the best possible marketing strategy and take it to new heights.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/4c/Social_Media_Marketing.jpg

3 Reasons Why Video Marketing is Important For Your Business

Keep Your Audience Engaged with Amazing Videos!

Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

Make Your Website easy for search engines to understand!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg