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4 Reasons to Remodel Your Website

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

How to Make a Solid First Impression with Your Website

Why are first impressions so important?

It is said that first impression is the last impression, why so? It matters when you want to build a long term relationship or a long lasting trust. The same goes with a website, a site that has a powerful web presence enjoys more visibility as compared to others. This is only possible if you make a great first impression with your website. However, creating an amazing website that works for you is quite a complex process that requires hard work and creativity.

It’s no longer enough to have a website, it has to be well-designed, well-developed and well-promoted in order to gain a huge competitive advantage. In this blog post, we’ll discuss about how you can make an amazing first impression with your website and attract more audience. Check it out:-

  • Keep it Simple, Avoid Complex Designs – Don’t let your web designers show their entire talent in a single website as sometimes less is more. Keep in mind that the more you will include in your website, the slower it loads and visitors often have limited time. Keep the layout uncluttered and keep your theme colors simple and coordinated. Simple and functional designs are more liked by people out there.
  • It’s Better Know Your Audience – Your website is a gateway to your offerings and thus, it is important that you know your audience well. Consider the needs of your audience and why they are looking at your site. This will help you present your skills in a better way and offer your visitors what they want. Indulge in proper research before starting with the design and make sure there’s no confusion as to what you want to convey.
  • Don’t Just Go for Design Awards – You want sales, not design awards, so it’s better to focus on relevant content and graphics. Your website, in addition to clean and uncluttered design, must have a compelling offer. You are not alone in the market and there are others too selling the same product or service. It’s better to differentiate yourself by offering something unique and give visitors a reason to visit your website.
  • Make it Search Engine Friendly – Give proper title tags and descriptions to all pages such as home, about, work and contact. This will help search engines to easily find and index your site. The speed of your website also have a big impact on your search engine rankings and try not to overload it with unnecessary videos and images. You can check Page Speed Tool of Google to improve the speed of your site.
  • Keep it Updated – There’s nothing like a fresh content and it is important to keep everything updated to attract more visitors. Keep your blog and gallery updated so that your audience never feel like your website is outdated. If you have a blog, maintain it properly and update it with relevant and engaging content on regular basis.
  • So, now you know how to make a long lasting impression with your website.

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    5 Social Media Trends That Should Never be Ignored

    Change the Way You Do Business!

    Social networking platforms and smart devices are changing the way that marketers do business. It has become like a must have for your business to optimize a social media marketing strategy as now there is a need to adapt the change. Staying on the top of trends will help your brand build more awareness and your business will grow at a more fast speed. Even Google recommends to specify your social profiles to search engine.

    Here are 5 social media trends that will rule 2015 and give your business a new direction:-

    1. Integrate SEO, Content and Social Media – Social media marketing greatly depends on how content is created and shared via different platforms. Content creation and online marketing have direct impact for your SEO campaign as these are like three pillars of digital marketing. If integrated in a proper way, these three can increase visibility, improve brand awareness and garner customers.

    2. Social Media Act as a Brand Builder – Building you unique identity can help your business grow at a fast speed. Social media channels should be appropriately managed taking into account a brand-oriented approach. A strong brand image means more visitors to your website ad improved sales. Make sure to update all profiles and information on regular basis as people love to read latest content.

    3. Social and Mobile Unite – With everything going digital, the wearable gadgets are ready to reshape the customer experience. Companies can make the best use of these smart gadgets via sharing, likes, notifications, and more. Today, smart devices are like social channels that can be used to reach more and more audience. Make the best use of such things to stand out of crowd.

    4. The Popularity of Videos and Images – The increasing popularity if infographics cannot be ignored as people like to watch more images and videos. As you are busy with social media marketing, make sure to include enough images and videos explaining your product or services. Share them on as much social channels as possible, so that it could reach hundreds of people across the web.

    5. Maintaining and Sharing Blogs – Blogs are the main part of websites now as there are many benefits you can enjoy embedding in into your website. It helps in backlinking, incorporating fresh content, focusing on keywords, and popularity of a website. You can use images and videos to make your blog more interesting and interactive. This will improve search rankings of your site.

    While traditional marketing is still effective, your business need something extra in the form of a social media marketing. Why? Because only great content could be ineffective without proper sharing on social networks. These channels help understand your customer base, build engagement and retain them for a long time.

    So, what are you waiting for? Think about it and give your business the best possible marketing strategy and take it to new heights.

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/4/4c/Social_Media_Marketing.jpg