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4 Reasons to Remodel Your Website

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

How to Incorporate Google Analytics Into Your WordPress Sites

Identify Your Quality Visitors and Make More Profits!

Do you want to track your site easily and always stay up to date? Of course, all business people wants to enjoy the latest features in Google Analytics.

As per the sources, Google Analytics allows you to see when and how you get the most traffic on your website and which posts are attracting the audience. As discussed on the site, it also allows the users to keep a sound track of frequent commentors. I must say that it is an outstanding way to keep a very good track of our sites and know about the visitors.

For those who want to integrate Google Analytics into their WordPress sites, I have compiled a guide on how they can use the tool and the features. Here’s how to start with it:-

  1. Sign up for Google Analytics and create a new ‘property’. Doing this will get you a Tracking ID.
  2. Back to WordPress.com and go to the ‘My Sites’ screen and select a site with WordPress.com Business.
  3. Go to ‘Settings’ and then ‘Analytics’ and enter the Tracking ID issued to you earlier and save the changes.
  4. Now your site will get connected to Google Analytics and it will start setting data to Google.
  5. Be patient as it could take some time to show the data in your reports on Google Analytics.

A little about Google Analytics…

As discussed on the site, Google Analytics is a free service that offers the users the opportunity to check traffic on their website through built-in Stats feature. It helps the corporate people build their audience by showing the full customer picture across websites and social tools, ads and videos, tablets and smartphones. The main idea is to help the users analyze quality visitor traffic and know more about them.

The tools like Traffic Sources and Visitor Flow help business people track the exact customer path such as how they reach a particular website and what devices they use to do so. If you’re a blogger, Google Analytics could be an answers to all your problems. With this, you can better understand who visits your site, what they search on your website, time to visit your site, sources they used to reach your site and lot more.

So keep tracking your visitors and build a quality audience for your website.

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How to Make a Mobile Friendly Website and Attract More Visitors

Build a responsive website and turn your visitors into customers!

Today, people are using their smart devices to find a variety of products and services. Can those people easily access your offerings using their mobile phones and tablets? Think about it…

Having a website is not enough these days, you need to put more efforts to attract more visitors. You should build a website that works well on desktop, tablet and mobile, so that it not only look great, but follow all recommendations by Google that will make it a SEO friendly hub.

According to Google, a mobile-friendly website can offer the users a full mobile experience and make it a big hit among them. In this blog, we will discuss about some tips on how you can convert your traditional website into a mobile-friendly platform. And, here we go:-

  • Recreate a Mobile-friendly Version – This is a simple way to turn your site into a mobile site which ensures that everything on your site load correctly on mobile devices. A variety of tools can help you do the needful and the choice totally depends on what you and your clients want.
  • Make it Responsive – Instead of going for a completely new website, you could choose to convert your traditional one into responsive site. This could be an excellent option for businesses with limited budget and resources. Most companies prefer converting their existing site into a responsive one as they consider it the best investment. Shrink your current website using tools and make an effective mobile-friendly platform for visitors.
  • Share Information Visually – This could be the best way to provide information to the visitors since the screen size of mobile phones is much smaller than the desktops. Do not stuff unnecessary content and emphasize more on including info-graphics and videos as they are supposed to attract more visitors. Make your site practical for a digital ecosystem. Rearrange content into one column or you can hide content on load.
  • Consider Apps, Social Media and Email Marketing – It is a great idea to offer further support to your customers so that they can interact with you freely via social channels. Give a careful consideration to mobile apps depending on the factors like who are your customers and what they want from you. Offer them a quick service in the form of an app so that they can make orders, bookings and reservations on the go.
  • Consider Universal Mobile Design – Mobile phone screens are small and that’s why including mobile navigation options in like a must have. Find out the universal sizes people usually use and you can obtain data easily through Google Analytics. Design your site for a touch as fingers can’t right click or hover. Give enough space for a finger and use buttons to clearly define the link. Drop menus should be designed to provide accurate information.
  • Remember that the mindset of the desktop visitor and a mobile visitor is likely to be different, so design your website accordingly. Evaluate everything properly and look at the latest trends and mobile stats. As discussed on Google’s blog, a mobile-friendly site make visitors more likely to buy a product or service.

    Is your website mobile-friendly? Test it right here

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    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg