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Tag: Google Guidelines

4 Reasons to Remodel Your Website

Posted on by netpyxAdmin

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

5 WordPress SEO Questions Answered – To Make Your Rankings Even Better

Posted on by netpyxAdmin

You have questions about WordPress SEO?

WordPress is very popular these days, of the many other content management systems and web publishing platforms. Websites, web shops and blogs: all these can run effectively on WordPress as it is the only platform which offer versatility and simplicity. This platform does not require intensive knowledge of coding and website design. It’s a simple blogging system that requires you to be creative to use this free and open-source tool well.

As per the sources, nearly 25% of the world’s top 10 million websites run on WordPress. But being a simple blogging tool, it also attracts you to ignore some important elements of SEO that may hinder the performance of your website and your business. This piece of writing will address 5 WordPress SEO questions to make things easier for you to understand and apply.

Have a look at these questions and answers and you may get some assistance with your SEO campaign:-

Question #1: WordPress is SEO Optimized as mentioned on different Themes sites, Plugin sites and SEO agencies. Is that True?

NO, WordPress is not ‘Search Engine Optimized’, it is ‘Search Engine Friendly’ – and there is a huge difference in these two. For best results, you will still have to work on the SEO part and include high quality content to your website. Just creating a website using WordPress does not guarantee top rank on search engine. WordPress is just like the body of a car, where the content works as the engine and SEO strategies and other important parts.

Question #2: Which WordPress Hosting solution is better for my business?

Choosing a WordPress hosting platform depends on factors like ease of installation, web server management and cost. If you have the appropriate resources, you can go for a virtual private server manage things yourself. If resources are limited, go for managed hosting solution and let the hosting company manage things for you. I would suggest to keep following things in mind: support for Plugins, backup & restore, reputation, expertise in WordPress, malware assistance and 24/7 customer support.

Question #3: Which SEO Plugin is best for my website? Will using free WordPress themes will affect SEO?

Either you can choose All in One SEO Pack or WordPress SEO by Yoast. While making a choice between these two, remember that you may need additional plugins for better SEO results. Before deciding on which plugin to use, consider some important points such as compatibility, usage, support, and future development. When it comes to using free themes, many of them could be great choices, while other may hurt your SEO. Choose themes carefully, making sure it follow Google guidelines and SEO best practices.

Question #4: I don’t need an SEO expert once I have installed a WordPress SEO plugin, Right?

Installing an SEO plugin doesn’t mean that you don’t require an expert help because SEO is a continuous process and guidelines keeps on changing from time to time. No single Plugin can cover all the elements related to SEO and hence you need a specialist helping you in the more complex and comprehensive phase. An expert will let you know when to upgrade WordPress, when to add new Plugin, when to update content and more. A specialist can also assist you in running periodic SEO audits so you have a better idea in which direction your campaign is going.

Question #5: Adding a post to more than one WordPress categories is good for my SEO campaign. Right?

Well, you have the option to assign your posts different categories. But assigning different categories to the same post means you have duplicate content which is not good for a website. It’s better to avoid assigning tow or three categories to the same post as only the original one will be indexed.

For more information and answers to your queries, visit here…

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Wordpress_logo_8.png/605px-Wordpress_logo_8.png

7 Reasons Why Blogging is Important For Your Business

Posted on by netpyxAdmin

Share Useful Information and Get More Visitors!

If you have a website, chances are you’ll be confused if blogging is worth the effort. Let me tell you a simple solution to this – Yes! Blogging is an effective and inexpensive way to boost your marketing efforts and drive more traffic to your site by engaging them through useful content. You can also go through the Google guidelines for bloggers to get a decent overview of how to effectively create and use blogs.

Here, we’ll discuss 7 reasons why blogging is important for your business:-

1. Helps in Search Engine Optimization – All search engines give more weightage to fresh content and blog is the only way you can provide new information to the readers. By blogging on a regular basis, you give search engines like Google a reason to index your pages and increase your visibility on search engine results pages (SERP).

2. Helps in Deriving More Traffic – Audience want fresh information and you can do this only by blogging. When you share your blog via social media channels, you’re simply building a niche for your content. Once your audience know you, they will search you on the web and ultimately your website will enjoy more visitors. Isn’t it an easy way to attract visitors?

3. Helps in Brand Awareness – Blogging is just like an outlet where you can showcase your expertise and how much knowledge you have about the field. A blog is a simple way to share your expertise with global audience and build credibility. It helps in making people aware about your business and gain their trust by providing useful information on topics of interest.

4. Helps in Leads Generation – You can pair your blog with any gated content such as an E-book where the reader has to provide some basic information like name and email address. This way you are generating leads which gives you contact information for a potential customer. This will also increase credibility and you have the chances to convert a reader into customer.

5. Helps in Developing Better Customer Relations – A blog is your source to connect with your readers directly and deepen the connection. Your clients are able to get to know more about your business and your offerings. You can enjoy long-term relationships with your clients by providing them fresh content and source of information.

6. Helps in Building Leadership – Whether you run a small or large business, blogging can help you become industry leader. By posting blogs that connect with your audience you are building credibility which leads to building leadership in the industry. If you really want to stand out of the crowd, offer something unique from your competitors.

7. Helps in Building Strong Web Presence – A blog offers you the opportunity to share any information on social media platforms such as Facebook, Google+, Twitter, and more. It is just like a free marketing where people from different places link to your blog post via different social media channels. This way you are developing a strong presence with the World Wide Web.

According to a source, 61% of global Internet users prefer searching for a product and service online. 57% of businesses who have a blog reported enjoying more customers from their blog, the source revealed. A lot of business people believe that maintaining a blog on regular basis is useful for their business and help in deriving traffic to their website. Isn’t it surprising that a blog can bring traffic to your site. But it’s right, and it can attract more prospective customers to your site resulting in brand recognition and more sales.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/42/Blog_%281%29.jpg

Content Marketing: A Simple Rule of Thumb for Success

Posted on by netpyxAdmin

Kickstart this year with effective content marketing!

Today, it’s like no business without a website and it is imperative to keep it on the top so that you can enjoy more traffic, more sales and more revenue. Regardless of what type of and how many marketing techniques you use to bring your website to top search results, content marketing will always be an important part.

As per Google guidelines, quality content is the main part of content marketing, no matter what your business is. It could be in any form: press releases, news articles, product articles, blogs, videos, or social media.

Why content marketing is such an effective tool?

According to a source, 86% of B2C and 91% of B2B marketers make use of content marketing to generate more traffic and revenue. Consumers these days are fed up of thousands of product specific advertisements and many researches continually shows that content marketing is more liked by them. Content marketing has the potential to reach a larger audience looking for useful information or support.

For example, a cosmetics website can talk about the beauty issues, different types of products, how to use products and more. This way any company can target a bigger audience without irritating them with product specific advertisements and promotions. By delivering useful, entertaining and high quality content, any website can create a niche for itself. Through a website, people are not forced to subscribe for or buy any product, they are free to make their choices.

What are the benefits of content marketing?

  • People don’t want forced promotions, they want valuable information which can only be provided through useful content.
  • Quality content easily spreads via social networks, and you already know the power of social media.
  • Google ranks those websites well with high quality and informative content, and it’s better for your business. Right?
  • Content is the best way to get people know and trust your brand, and hence it builds credibility.
  • Most people prefer reading about the product before making a decision to purchase it.
  • Informative content helps build stronger and long-term relationships and this way increase referrals.
  • Most people prefer learn about the company through blogs and articles rather than advertisements.
  • Today, people spend almost 25% of their time at social media platforms looking for some useful information.
  • Most people follow brands via social channels and they prefer reading about the product and reasons to buy it.

    • In nutshell, quality content generates leads, increases direct sales and improves brand loyalty by keeping readers engaged. Now you know the power of content marketing and how it can make or break your business.

    Good luck for your next content marketing campaign!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/c/c9/Content-marketing-cycle.jpg/600px-Content-marketing-cycle.jpg

    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Posted on by netpyxAdmin

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg