Jazz up your business with a mobile-friendly website!
If you aren’t optimized for mobile, you’re losing potential customers… this is what you must be reading on different websites. But have to ever wondered why it is written almost everywhere these days? Why everyone is emphasizing on creating mobile friendly sites? What are the reasons behind such a big change? In this blog, we’ll discuss those big reasons that have made mobile friendly site a must have.
Even Google has recommended to build smartphone-optimized websites through its blog and also discussed about the three different configurations. It;s probably no surprise that the usage of smartphones and Internet has been dramatically increasing over the last few years. And a vast majority of sites are still not responsive, this is why Google came up with some recommendations and why it is necessary of businesses.
Let’s discuss it in detail and following are 3 big reasons why responsive websites are the future:-
1. Mobile Web Browsing is Exploding – A Google report says, “From smartphones and tablets to laptops and TV, 90% of all media interactions today are screen-based. People are learning to achieve their goals using all devices together”. This simply indicates that understanding that mobile browsing is increasing day by day has become an imperative for businesses. Today, people are spending more of their time on mobile devices and always have it withing their arm’s reach. Businesses should take it very seriously that desktops are going to become a thing of past.
2. More Preference to Mobile Optimized Websites – People can visit websites either via the web browsers or their mobile devices, but most users prefer their smart devices these days. Most websites are not optimized for mobile phones and this simply means losing potential customers. As per a research conducted by Google, “Nearly ¾ of mobile users say they’re more likely to revisit mobile-friendly sites.” It means not having a responsive website means losing a big deal of sales.
3. Mobile-friendly Sites Turn Visitors into Customers – If you don’t have a responsive website, you may be losing business. A recent study from Google showed that around 67% of users are more likely to buy from a responsive site and 61% users said that they get frustrated by sites that aren’t mobile-friendly. It simply means that without a mobile optimized website you are just driving your potential customers to your competition. As per the data published by Google, about 75% of users prefer a responsive site.
I guess, the above three reasons and the research conducted by Google should be enough to understand that how important are mobile-friendly websites.
The complete details on recommendations for a mobile friendly website can be obtained here. You can also conduct Mobile-Friendly Test to know which sites are responsive and vice versa…
Image Source: http://www.netpyx.net/
