innerBanner

Home » Posts Tagged: "Google"

Tag: Google

5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

Posted on by netpyxAdmin

Getting quality backlinks is now easy!

If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

Here are the most possible reasons why your website doesn’t have quality links from other sites:-

1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg

Tips and Tricks to Improve Your Website’s Ranking in Google’s Search Results

Posted on by netpyxAdmin

Make sure Google ranks your website at the top!

A few years back, getting found in a search engine wasn’t hard. Create a website and choose a domain, a little keyword research and some title and meta tags, that’s it. With Google’s increasing thirst for quality, authenticity and usability, you have to sweat a bit more now. Traditional tactics cannot produce the same results today, businesses has to be smart enough to beat the competition.

Google has become the most beloved Web search engine, but it’s not easy to become a part of its top search results. It is imperative to improve your site’s ranking to show up higher in the search results so that users can actually find it. Many Web experts have defined SEO as an important process of optimizing your website.

SEO or Search Engine Optimization is a pretty tricky subject for businesses especially to most start-ups. Therefore, I’ve composed some straightforward tips on how business people can enjoy high rankings on Google. While there are no ‘magic pills’ to improve rankings, there are always ways to make sure that your website looks perfectly fine to the Googlebot. Combined with some tricks and cross linking, you’ll get higher ranking in Google.

  • Practice Marketing Basics – Start with a plan as no matter how many disruptive technologies, paradigms, or buzzwords are introduced, SEO’s favorite is ‘marketing’. Tell about your expertise, conduct proper research and segment your audience.
  • Design Site for Different Screens – Create a site that works well on mobile and tablet as it’s pretty clear from Google that no mobile experience means no love from search engines. With so much focus on mobility and usability, it’s vital to fit multiple screens.
  • Create Uncomplicated Navigation Links – The easier your customer’s journey within your website, the higher success rate you would enjoy. Most search engines crawl your site through navigation links, so it’s better to include shorter steps.
  • Include Enough Quality Content – There’s no such ideal length but your content should be enough to satisfy your customer’s requirement. Panda, Google’s content quality filter is now active to have a check on manipulative practices and weak content.
  • Encourage Social Media Presence – Increase the number of places where your customers can interact with you through their comments, reviews and liking. You can enjoy more business via referrals as such platforms are exposed to mass population.
  • Set up Google Webmaster Tools – To better understand how search engines are responding to your site. This toolset will help you get detailed information on how Google is crawling your site, what links are being recognized, and more.
  • Regular Website Audits – The SEOprofiler’s audit tool checks your web pages automatically once per week. You get a detailed report displaying all the issues to be corrected. Correcting these issues will make sure that Google can index all of your site’s pages correctly.
  • Links are Most Important – Ask for links from customers, friends, business partners and also encourage employees to refer your website wherever possible. Float links on social media profiles and you will notice appreciable results.

With regard to create a search engine friendly website, you are required to learn and implement SEO tips.

Google creates incredible visualization of hot search trends

Posted on by netpyxAdmin

What pops into your mind when you think Google? Most people would visualize a plain, white screen with the word ‘Google’ having each character in striking colors. Think again as Google has come up with an incredible interface for Hot Search Trends that will make your mind blow away.

Some time back, the search engine major rolled out amusing hot search visualization. The topics that are trending worldwide are displayed in a highly animated, flexible grid. There is more to the story as all the lively display makes use of colors of the Google logo, which keep interchanging with themselves, thereby giving an overwhelming experience.

Google broadcast the debut of this splendid feature via a blog post few days back. ‘In addition to Top Charts, now there’s a vibrant new way to visualize trending searches as they happen. On the Trends homepage in the left-hand panel, you’ll find a new link to “Visualize Hot Searches in full-screen.” You’ll see the latest trending topics appear in a colorful display,’ reads the post.

Here is a link to the page:http://www.google.com/trends/hottrends/visualize?pn=p1

The layout can be customized by using the icon on top-left corner of the screen. It can be manipulated into showing as many as 25 screens in a given instant, though that can be equally distracting. Hot Searches supports a few regions at the moment, including the United States, United Kingdom, Australia, Canada, Hong Kong, India, Israel, Japan, Russia and Singapore. Choose your preferred location from these options or expand it to global search by selecting All Regions option.

‘You can customize the layout by clicking the icon in the upper-left corner and expanding it to see as many as 25 searches at a time. You can also pick any region currently supported by Hot Searches. Use fullscreen mode in your browser for the biggest, purest eye candy,’ reads the blog post.

Want to enjoy an even better experience? Consider going full screen and get overwhelmed with the riot of colors that will ensue! The way the search keywords keep getting updated on their own within seconds makes the page even more visually appealing. A built-in spell checker ensures that the search keywords are capitalized and spelled correctly.

The changes have gone down well with the online community, quite evident with the slew of comments in response to the blog post. These changes were released along with Top Charts, the lists of actual people, things and places ranked by search interest. One can measure the popularity of any search item since 2004 using an interactive graph.

Immensely Useful Tips to Recover From Penguin 2.0

Posted on by netpyxAdmin

Author: Dinesh Dhiman

Penguin 2.0 is here and it has already created quite a flutter. Netpyx discussed its implications in a recent post (Penguin 2.0: What you need to know) and here is how to recover from its impact in case your site traffic has plummeted in the past few days.

Continue reading “Immensely Useful Tips to Recover From Penguin 2.0”

The Social Media Marketing Trends that will Rule the World in 2014

Posted on by netpyxAdmin

The unimaginable growth of social media has made it an outstanding marketing tool for different businesses. With the explosive growth of Facebook, YouTube, Google+, Pinterest, LinkedIn and Twitter, the companies are reaping out great benefits. Billions of people are becoming registered users of these popular social media platforms. There’s nothing wrong if we call social media a mandatory tool for businesses in 2014.

You can tell more with videos:

Facebook and Twitter have already started focusing more on video ads as they are more powerful for advertisement and branding. The real time video tweets of Twitter are a huge opportunity for marketers when it comes to sharing right moment with right people.

Google+ will dominate…. finally:

With some changes in its search algorithm and the progression of its popular functionality Google Hangout as a stand-alone application, Google+ is ready to dominate. It has always been a popular medium for some strategic marketers but now it will garner more attention.

LinkedIn will boost B2B business growth:

It’s another popular social networking platform for business professionals, a fastest-growing site for people looking for creating long-term business relationships. It is transforming itself into the one and only social networking platform for business-minded individuals.

Twitter is all set to rock in the coming year:

You need to better understand the platform and Twitter can be a great platform for marketers. Many popular brands and celebs already use Twitter, especially those related with travel & hospitality. It’s going to be a better place for businesses.

An image tells a thousand words:

The popularity of Pinterest, Tumblr and Slideshare will keep on increasing as a picture can tell more than words. Though you cannot ignore the value of a powerful title, content having images is more likely to be liked and shared.

Summing up, it is predicted that marketers will have to keep a close eye over all social media platforms to obtain a better edge over competition. The coming year will be the year of social acceptance which means that businesses will increase the budget allocated to social media marketing.

Google Bringing Out Cleaner Search Results Page, removes Underlines

Posted on by netpyxAdmin

Google has rolled out certain changes to how it displays results on its search page – delicate but noticeable change.

When talking about the two big changes – first is the removal of lines from the search results and second is the introduction of a yellow label. This yellow label is called “Ad/Ads”, these modifications are to redesign the search pages and making them cleaner.

Have a look:

nzzef

Design lead for Google – Jon Wiley wrote on Google+ on Wednesday that, “We’ve expanded the size of search result titles and removed the underlines as well as evened out the height of lines. The move aims at improving readability and creating a look that is clean. We’ve also introduced our latest ad labels from mobile, to make multi-device experience more exciting.”

Web users started noticing the changes in the last two days, but officially confirmed by Jon Wiley on Thursday via Google+. The lines you are used to were adopted in the 1990s, being a part of web designing ideology. But in the last few years many sites have moved away from underlining links, to make their pages look cleaner.

Along with these changes, Google has also removed that light pink background you must have noticed at the top of the search page. The search giant has increased the font size for titles and it clearly means less character appears. The new layout will feature a dark gray color, rather than black.

Some users welcome the modifications but some didn’t. According to some users – the changes will definitely improve readability while others say it’s too blurry. They say that the font size is too bigger and the search giant also failed to use the full width of the screen.

The changes also looked different on different browsers and seem to be effective on Chrome as compared to Firefox.

Hope, the changes will not make it difficult for web users to use Google….

Google Wants to Make Authentication More Strong: Acquires SlickLogin

Posted on by netpyxAdmin

The search engine giant Google is acquiring an Israeli developer of sound-based password – SlickLogin. It’s an ‘acqui-hiring deal’, which implies that the firm’s staff and knowledge will be unified into Google.

SlickLogin is a start-up behind the technology that allows websites to authenticate a user’s identity by using sound waves. The technology works by playing an individually generated, nearly-silent sound from computer speakers. The sound is picked up by an app on the Smartphone used by the person. The app analyzes the sound and transmit a signal back to verify the identity.

The sound-based password technology can be used either as a substitute for a password or an additional security layer. Instead of forcing users to insert in a long code, the firm sends the verification information through sound waves. The acquisition was confirmed by SlickLogin on its website on Sunday but no financial details were disclosed.

The firm announced the acquisition with the statement that, “Today we’re announcing that the SlickLogin team is joining Google, a platform that shares our core beliefs that logging in should be easy instead of frustrating, and verification should be effective.” One of the three founders, Xinhua also stated that , “We couldn’t be more excited to join their efforts.”

SlickLogin launched just five months ago at TechCrunch Disrupt where the firm gave a demo of its sound-based password technology. The company’s motto is to enable end users to log-in easily into those websites which are password protected by using a uniquely generated sound.

SlickLogin hasn’t launched any commercial product, so we can say that the deal actually means an acquisition of the technology itself by Google. Today, many firms have been adopting a two-step authentication for users and the steps include matching their name and the password along with a second layer of verification.

According to the analysts, firms like bank and other government possessions were keen to use even more secure methods to protect their users against any piracy or data theft. According to them, the more individually a technology identifies the user, the safer the system would be.

Let’s wait and watch, what’s the search engine giant has to offer us!!!!