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Tag: quality content

4 Reasons to Remodel Your Website

Posted on by netpyxAdmin

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

Content Marketing: A Simple Rule of Thumb for Success

Posted on by netpyxAdmin

Kickstart this year with effective content marketing!

Today, it’s like no business without a website and it is imperative to keep it on the top so that you can enjoy more traffic, more sales and more revenue. Regardless of what type of and how many marketing techniques you use to bring your website to top search results, content marketing will always be an important part.

As per Google guidelines, quality content is the main part of content marketing, no matter what your business is. It could be in any form: press releases, news articles, product articles, blogs, videos, or social media.

Why content marketing is such an effective tool?

According to a source, 86% of B2C and 91% of B2B marketers make use of content marketing to generate more traffic and revenue. Consumers these days are fed up of thousands of product specific advertisements and many researches continually shows that content marketing is more liked by them. Content marketing has the potential to reach a larger audience looking for useful information or support.

For example, a cosmetics website can talk about the beauty issues, different types of products, how to use products and more. This way any company can target a bigger audience without irritating them with product specific advertisements and promotions. By delivering useful, entertaining and high quality content, any website can create a niche for itself. Through a website, people are not forced to subscribe for or buy any product, they are free to make their choices.

What are the benefits of content marketing?

  • People don’t want forced promotions, they want valuable information which can only be provided through useful content.
  • Quality content easily spreads via social networks, and you already know the power of social media.
  • Google ranks those websites well with high quality and informative content, and it’s better for your business. Right?
  • Content is the best way to get people know and trust your brand, and hence it builds credibility.
  • Most people prefer reading about the product before making a decision to purchase it.
  • Informative content helps build stronger and long-term relationships and this way increase referrals.
  • Most people prefer learn about the company through blogs and articles rather than advertisements.
  • Today, people spend almost 25% of their time at social media platforms looking for some useful information.
  • Most people follow brands via social channels and they prefer reading about the product and reasons to buy it.

    • In nutshell, quality content generates leads, increases direct sales and improves brand loyalty by keeping readers engaged. Now you know the power of content marketing and how it can make or break your business.

    Good luck for your next content marketing campaign!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/c/c9/Content-marketing-cycle.jpg/600px-Content-marketing-cycle.jpg

    5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

    Posted on by netpyxAdmin

    Getting quality backlinks is now easy!

    If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

    Here are the most possible reasons why your website doesn’t have quality links from other sites:-

    1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

    2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

    3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

    4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

    5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

    The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

    So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

    Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg