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Tag: search engine rankings

4 Reasons to Remodel Your Website

Posted on by netpyxAdmin

Redesigning a website is always a complex and time taking task but if you read the points below you will understand it is never a waste of time to remodel your website and update it as per the latest design and technology. This is not only an intelligent investment which you will be making but also a big bold step in your marketing strategy with your best marketing tool.

Here are implausible reasons to remodel website design

Your website looks outdated : Website is a major marketing tool which helps in engaging users by various methods and information present on the website. Your website has all the information which your potential consumer is seeking but it is not rightly placed and is not easily accessible then users are tend to move to another option. As per the various researches it takes few seconds for a user to get engaged with the website and the main reason for user interaction is if he see the thing he is looking for easily, otherwise they tend to move to other sites which provide theme better information. Your website is the face of your business online and it is important to keep it updated with new and fresh content and better placements.

To incorporate Social Media : When you had got your website designed, the facebook and twitter were still small and pintrest and instagram was not born and that is why they are not there on your website. But now more and more users are associating with companies through these social media sites and it is important to incorporate them in your new and updated website.

To instill new functionality : With time you may have added few more options in your business but they are still not updated on your website. By remodeling your website you will be able to incorporate new features in your website which will help you in earning more revenues from the remodeled website.

To boost usability : Compose an SEO related site so that your client reaches upto you. Gratify your customer and compose your website in a user-friendly manner. Planning precise and perfect and think of ways to redesign the site and turn it appealing.

Website redesigning is a tricky task but if wisely done may result in the high productivity of your business. Constant enhancements are imperative, henceforth involve a professional for the same if required because he will know exactly how to go about things. Those experts are affordable so don’t hesitate to reach up to them and redesign your website as it is the most effective marketing tool.

Make it easy for the searchers to spot you. Get a Free quote from the Best Web Development company.

5 Simple Ways to Boost Your Online Presence

Posted on by netpyxAdmin

Enhance Your Online Presence and Attract New Customers!

Making your business known in the virtual world is a vital part of attracting new customers and retaining then existing ones, no matter the industry in which your business operates. By improving your online presence, you can make the best use of your resources and reach millions of possible customers around the world. With the availability of Internet, the options available to you are just unlimited and you just have to play smart.

In this blog post, we’ll discuss about 5 simple ways how you can improve your online presence and build a strong brand in the virtual world. Check them out:-

1. Improve Ranking with Search Engine Marketing – Having a website is not enough, you have to put some extra efforts to generate more traffic and conversion success. Search Engine Marketing play a vital role here which is a collection of techniques that help sites build a strong online presence through better search engine rankings.

2. Make Connections First, Sales Later – If it is for the first time you have entered the World Wide Web, it’s better to develop online connections first, not trying sales. Use social media networks for Internet marketing and reach as much potential audience as possible. Make a strong network via submitting articles, maintaining a blog, and news for users.

3. Exchange Links with Partner Sites – Link exchange networking means adding links to and from sites that are high in traffic and popular. This will help you reach more and more people and adds another location for them to find you. More importantly, links from established websites can be very beneficial to your search engine popularity.

4. Provide High Quality and Relevant Content – Give your visitors a reason to come back and this is where quality and relevant content comes in. Make a blog and link it to your site so that you can provide fresh content to your visitors each time they visit your site. You can also make use of deep linking or consider using internal links and site maps.

5. Be Responsive – Today, a large number of people use their mobile phones to search for different products and services. If your website is not mobile-friendly, you are losing a large portion of potential customers. A mobile-optimized website can help your brand reach more and more people and build a strong presence in the online world.

If your business relied on leads from your website, it’s very important to build a strong online presence as it is your brand. Online branding is more important for those who deal in services and don’t have a tangible product that visitors can look at. So, it become essential to provide relevant and complete information about the service.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/e/e7/SEO-image-large.png/800px-SEO-image-large.png

How to Make a Solid First Impression with Your Website

Posted on by netpyxAdmin

Why are first impressions so important?

It is said that first impression is the last impression, why so? It matters when you want to build a long term relationship or a long lasting trust. The same goes with a website, a site that has a powerful web presence enjoys more visibility as compared to others. This is only possible if you make a great first impression with your website. However, creating an amazing website that works for you is quite a complex process that requires hard work and creativity.

It’s no longer enough to have a website, it has to be well-designed, well-developed and well-promoted in order to gain a huge competitive advantage. In this blog post, we’ll discuss about how you can make an amazing first impression with your website and attract more audience. Check it out:-

  • Keep it Simple, Avoid Complex Designs – Don’t let your web designers show their entire talent in a single website as sometimes less is more. Keep in mind that the more you will include in your website, the slower it loads and visitors often have limited time. Keep the layout uncluttered and keep your theme colors simple and coordinated. Simple and functional designs are more liked by people out there.

  • It’s Better Know Your Audience – Your website is a gateway to your offerings and thus, it is important that you know your audience well. Consider the needs of your audience and why they are looking at your site. This will help you present your skills in a better way and offer your visitors what they want. Indulge in proper research before starting with the design and make sure there’s no confusion as to what you want to convey.

  • Don’t Just Go for Design Awards – You want sales, not design awards, so it’s better to focus on relevant content and graphics. Your website, in addition to clean and uncluttered design, must have a compelling offer. You are not alone in the market and there are others too selling the same product or service. It’s better to differentiate yourself by offering something unique and give visitors a reason to visit your website.

  • Make it Search Engine Friendly – Give proper title tags and descriptions to all pages such as home, about, work and contact. This will help search engines to easily find and index your site. The speed of your website also have a big impact on your search engine rankings and try not to overload it with unnecessary videos and images. You can check Page Speed Tool of Google to improve the speed of your site.

  • Keep it Updated – There’s nothing like a fresh content and it is important to keep everything updated to attract more visitors. Keep your blog and gallery updated so that your audience never feel like your website is outdated. If you have a blog, maintain it properly and update it with relevant and engaging content on regular basis.

    • So, now you know how to make a long lasting impression with your website.

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/MG_9067.JPG/800px-MG_9067.JPG

    Why Parallax Websites Lack Hold in Designing World

    Posted on by netpyxAdmin

    Why some web designing trends just fade away?

    Much like fashion trends, web designing and development too goes through different phases and there are certain trends and techniques that rule the market every year. A trend that is a big hot today might loose its control in the coming months or even weeks. Parallax is a one of those examples whose trend has faded away with time. While it was one of the most popular and interesting design trends and there was a time when a majority of new sites were parallax.

    The animated GIFs, the independently moving elements, the multiplane camera effect, 3D depth and that’s parallax happening. It was all about creating the illusion of depth in a 2D, just like we see objects moving in real life. More and more sites were transitioning to parallax for producing powerful pages and offering the right user experience. No wonder these websites were very good at conversion.

    Instead of such a great popularity of parallax design, what could be the reasons that the so called web design trend has faded. In this piece of writing, we’ll try to explore some reasons on why parallax websites lacks hold in the web designing world. Let’s go:-

  • It Hurts the Search Engine Rankings – Well, when any website is developed in HTML5 or jQuery for solving the purpose of parallax scrolling, basically the entire content is on one page. In such a case, the SEO people won’t be able to provide separate meta title and descriptions for each page, thus affecting the search engine ranking of the website. The SEO people will have to work on a single URL, instead of a unique URL for each page which means no or very less scope for Search Engine Optimization.

  • Parallax Websites Load Too Slow – Parallax uses jQuery or Javascript which makes the site load really slow and that is one of the most disturbing factors. If any website fails to load fast, it have the chances to lose visitors as people on the Internet have limited time. Generally speaking, parallax is known for producing eye candy designs, but not well known for speed. This simple means that no matter how appealing your site is, you are sacrificing on visitors.

  • Parallax are Not Mobile Friendly – Parallax doesn’t really work on mobile devices, as they are visual-heavy sites only. The compatibility of parallax websites with mobile devices and various browsers gets hampered greatly because of their nature. This all makes them a less compatible and a bad option for mobile devices especially when the whole world is going mobile.

    • These are three but major cons of parallax websites and after-all design trends come and go. There are only a handful of sites working with parallax today as it’s not actually an e-commerce trend. I believe that designers are working hard to keep up with the flow.

    Kudos to web designers and developers that embrace innovative experiences and bring to us the most user-friendly design while keeping up with the latest trends.

    For more web designing trends, keep in touch with us!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/0/0b/Web_Designing_Company_in_Chennai.jpg