innerBanner

Home » Posts Tagged: "SEO"

Tag: SEO

5 WordPress SEO Questions Answered – To Make Your Rankings Even Better

Posted on by netpyxAdmin

You have questions about WordPress SEO?

WordPress is very popular these days, of the many other content management systems and web publishing platforms. Websites, web shops and blogs: all these can run effectively on WordPress as it is the only platform which offer versatility and simplicity. This platform does not require intensive knowledge of coding and website design. It’s a simple blogging system that requires you to be creative to use this free and open-source tool well.

As per the sources, nearly 25% of the world’s top 10 million websites run on WordPress. But being a simple blogging tool, it also attracts you to ignore some important elements of SEO that may hinder the performance of your website and your business. This piece of writing will address 5 WordPress SEO questions to make things easier for you to understand and apply.

Have a look at these questions and answers and you may get some assistance with your SEO campaign:-

Question #1: WordPress is SEO Optimized as mentioned on different Themes sites, Plugin sites and SEO agencies. Is that True?

NO, WordPress is not ‘Search Engine Optimized’, it is ‘Search Engine Friendly’ – and there is a huge difference in these two. For best results, you will still have to work on the SEO part and include high quality content to your website. Just creating a website using WordPress does not guarantee top rank on search engine. WordPress is just like the body of a car, where the content works as the engine and SEO strategies and other important parts.

Question #2: Which WordPress Hosting solution is better for my business?

Choosing a WordPress hosting platform depends on factors like ease of installation, web server management and cost. If you have the appropriate resources, you can go for a virtual private server manage things yourself. If resources are limited, go for managed hosting solution and let the hosting company manage things for you. I would suggest to keep following things in mind: support for Plugins, backup & restore, reputation, expertise in WordPress, malware assistance and 24/7 customer support.

Question #3: Which SEO Plugin is best for my website? Will using free WordPress themes will affect SEO?

Either you can choose All in One SEO Pack or WordPress SEO by Yoast. While making a choice between these two, remember that you may need additional plugins for better SEO results. Before deciding on which plugin to use, consider some important points such as compatibility, usage, support, and future development. When it comes to using free themes, many of them could be great choices, while other may hurt your SEO. Choose themes carefully, making sure it follow Google guidelines and SEO best practices.

Question #4: I don’t need an SEO expert once I have installed a WordPress SEO plugin, Right?

Installing an SEO plugin doesn’t mean that you don’t require an expert help because SEO is a continuous process and guidelines keeps on changing from time to time. No single Plugin can cover all the elements related to SEO and hence you need a specialist helping you in the more complex and comprehensive phase. An expert will let you know when to upgrade WordPress, when to add new Plugin, when to update content and more. A specialist can also assist you in running periodic SEO audits so you have a better idea in which direction your campaign is going.

Question #5: Adding a post to more than one WordPress categories is good for my SEO campaign. Right?

Well, you have the option to assign your posts different categories. But assigning different categories to the same post means you have duplicate content which is not good for a website. It’s better to avoid assigning tow or three categories to the same post as only the original one will be indexed.

For more information and answers to your queries, visit here…

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Wordpress_logo_8.png/605px-Wordpress_logo_8.png

Why Parallax Websites Lack Hold in Designing World

Posted on by netpyxAdmin

Why some web designing trends just fade away?

Much like fashion trends, web designing and development too goes through different phases and there are certain trends and techniques that rule the market every year. A trend that is a big hot today might loose its control in the coming months or even weeks. Parallax is a one of those examples whose trend has faded away with time. While it was one of the most popular and interesting design trends and there was a time when a majority of new sites were parallax.

The animated GIFs, the independently moving elements, the multiplane camera effect, 3D depth and that’s parallax happening. It was all about creating the illusion of depth in a 2D, just like we see objects moving in real life. More and more sites were transitioning to parallax for producing powerful pages and offering the right user experience. No wonder these websites were very good at conversion.

Instead of such a great popularity of parallax design, what could be the reasons that the so called web design trend has faded. In this piece of writing, we’ll try to explore some reasons on why parallax websites lacks hold in the web designing world. Let’s go:-

  • It Hurts the Search Engine Rankings – Well, when any website is developed in HTML5 or jQuery for solving the purpose of parallax scrolling, basically the entire content is on one page. In such a case, the SEO people won’t be able to provide separate meta title and descriptions for each page, thus affecting the search engine ranking of the website. The SEO people will have to work on a single URL, instead of a unique URL for each page which means no or very less scope for Search Engine Optimization.

  • Parallax Websites Load Too Slow – Parallax uses jQuery or Javascript which makes the site load really slow and that is one of the most disturbing factors. If any website fails to load fast, it have the chances to lose visitors as people on the Internet have limited time. Generally speaking, parallax is known for producing eye candy designs, but not well known for speed. This simple means that no matter how appealing your site is, you are sacrificing on visitors.

  • Parallax are Not Mobile Friendly – Parallax doesn’t really work on mobile devices, as they are visual-heavy sites only. The compatibility of parallax websites with mobile devices and various browsers gets hampered greatly because of their nature. This all makes them a less compatible and a bad option for mobile devices especially when the whole world is going mobile.

    • These are three but major cons of parallax websites and after-all design trends come and go. There are only a handful of sites working with parallax today as it’s not actually an e-commerce trend. I believe that designers are working hard to keep up with the flow.

    Kudos to web designers and developers that embrace innovative experiences and bring to us the most user-friendly design while keeping up with the latest trends.

    For more web designing trends, keep in touch with us!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/0/0b/Web_Designing_Company_in_Chennai.jpg

    3 Reasons Why Video Marketing is Important For Your Business

    Posted on by netpyxAdmin

    Keep Your Audience Engaged with Amazing Videos!

    Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

    Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

    1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

    2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

    3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

    In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

    Make Your Website easy for search engines to understand!

    Image Source:

    http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg

    7 Common Mistakes to Avoid in SEO and Make Your Campaign A Big Hit

    Posted on by netpyxAdmin

    Make Your SEO Campaign a Big Hit!

    SEO is the only way to get your website in the top search results and if not managed in a proper way, it could even lead to a huge disaster. When webmasters develop a site, they often ignore the SEO best practices and I must say that this is a terrible mistake. No website is perfect, especially when it is for the first time you build it, but there are ways to make it perfect by avoiding some basic mistakes.

    Fortunately, you’ve got the chance to identify and correct all the mistakes so that you website can start enjoying more traffic and high visibility on search results.

    Here are the 7 common SEO mistakes that you should avoid, as mentioned by Google, and make your site a big hit. Let’s face it:-

    1. Low Quality Content – It not always mean copying from other websites, duplication within your own site could confuse the search engines to decide which content to index. It means existence of same content in more than one web-page within the same or different website. Avoid homepage duplication, duplicate URLs, web-pages with similar content, unplayable content and lack of content marketing.

    2. Blocked JavaScript and CSS – Having blocked JavaScript, CSS and image files is a big mistake that could lead to suboptimal rankings, as mentioned by Google. It’s better to always allow Googlebot access to the JavaScript, CSS as well as image files in order to enjoy optimal indexing.

    3. Using Unreliable SEO Services – Companies promising quick and cheap SEO services often use black hat SEO techniques. These aggressive black hat tactics not at all follow the search engine guidelines which may have a negative impact on the search results. These techniques breaks search engines rules and create a poor user experience which is not at all good for any website. Better to avoid them.

    4. Not Focusing on Keyword Research – It’s easy to get quality content but very difficult to find the traffic-generating keywords. Give time to keyword research as there is no fun of having wrong keywords for your site and wasting your time on getting them on the top results. If you really want to bring traffic to your site, make sure you work on adequate keywords. You can find suitable keywords and build a search network using tools like Keyword Planner.

    5. Inappropriate Meta Titles and Descriptions – Title tags and meta descriptions play a crucial role in indexing the web-pages. It is what search engines use to get a good idea of what the page is all about. The meta title and descriptions should include important keywords so that search engines can get a clear overview of the page’s content. It’s always better to include your brands in the title tag and every page should have its own unique title tag.

    6. Discarding the Old Website Pages Completely – When you create a new site and completely kill the old one, it has a negative impact on your search rankings. Old pages that have already boosted SEO should never be completely deleted. The best way is to redirect pages to new site so they continue to appear even on page upgrades. Make sure that all images, videos and links on these pages are properly reconnected.

    7. Missing Alt Tags – Search engines cannot differentiate between images without its title and Alt tag. So it is very important to enter relevant title and alt tags for each and every image you upload on your website. Give your images meaningful names so that search engines can easily find and differentiate them from others.

    The above mentioned are few SEO mistakes that you should avoid to enjoy better search results. Avoiding these common mistakes is the only way to get your web-pages in top search results and what it all required is your concern and proper research.

    Good luck for your SEO campaign…

    Image Source:
    http://upload.wikimedia.org/wikipedia/commons/4/4e/SEO_search_engine_optimization.png

    Tips and Tricks to Improve Your Website’s Ranking in Google’s Search Results

    Posted on by netpyxAdmin

    Make sure Google ranks your website at the top!

    A few years back, getting found in a search engine wasn’t hard. Create a website and choose a domain, a little keyword research and some title and meta tags, that’s it. With Google’s increasing thirst for quality, authenticity and usability, you have to sweat a bit more now. Traditional tactics cannot produce the same results today, businesses has to be smart enough to beat the competition.

    Google has become the most beloved Web search engine, but it’s not easy to become a part of its top search results. It is imperative to improve your site’s ranking to show up higher in the search results so that users can actually find it. Many Web experts have defined SEO as an important process of optimizing your website.

    SEO or Search Engine Optimization is a pretty tricky subject for businesses especially to most start-ups. Therefore, I’ve composed some straightforward tips on how business people can enjoy high rankings on Google. While there are no ‘magic pills’ to improve rankings, there are always ways to make sure that your website looks perfectly fine to the Googlebot. Combined with some tricks and cross linking, you’ll get higher ranking in Google.

    • Practice Marketing Basics – Start with a plan as no matter how many disruptive technologies, paradigms, or buzzwords are introduced, SEO’s favorite is ‘marketing’. Tell about your expertise, conduct proper research and segment your audience.
    • Design Site for Different Screens – Create a site that works well on mobile and tablet as it’s pretty clear from Google that no mobile experience means no love from search engines. With so much focus on mobility and usability, it’s vital to fit multiple screens.
    • Create Uncomplicated Navigation Links – The easier your customer’s journey within your website, the higher success rate you would enjoy. Most search engines crawl your site through navigation links, so it’s better to include shorter steps.
    • Include Enough Quality Content – There’s no such ideal length but your content should be enough to satisfy your customer’s requirement. Panda, Google’s content quality filter is now active to have a check on manipulative practices and weak content.
    • Encourage Social Media Presence – Increase the number of places where your customers can interact with you through their comments, reviews and liking. You can enjoy more business via referrals as such platforms are exposed to mass population.
    • Set up Google Webmaster Tools – To better understand how search engines are responding to your site. This toolset will help you get detailed information on how Google is crawling your site, what links are being recognized, and more.
    • Regular Website Audits – The SEOprofiler’s audit tool checks your web pages automatically once per week. You get a detailed report displaying all the issues to be corrected. Correcting these issues will make sure that Google can index all of your site’s pages correctly.
    • Links are Most Important – Ask for links from customers, friends, business partners and also encourage employees to refer your website wherever possible. Float links on social media profiles and you will notice appreciable results.

    With regard to create a search engine friendly website, you are required to learn and implement SEO tips.

    Immensely Useful Tips to Recover From Penguin 2.0

    Posted on by netpyxAdmin

    Author: Dinesh Dhiman

    Penguin 2.0 is here and it has already created quite a flutter. Netpyx discussed its implications in a recent post (Penguin 2.0: What you need to know) and here is how to recover from its impact in case your site traffic has plummeted in the past few days.

    Continue reading “Immensely Useful Tips to Recover From Penguin 2.0”

    Penguin 2.0: What you need to know!

    Posted on by netpyxAdmin

    Author: Dinesh Dhiman

    After months of mini updates and several weeks of waiting, Penguin 2.0 has finally arrived. The announcement has been made by none other than Matt Cutts, a distinguished engineer at Google. Continue reading “Penguin 2.0: What you need to know!”