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Home » Posts Tagged: "World Wide Web"

Tag: World Wide Web

7 Common Mistakes on Local Websites and How to Avoid Them

Posted on by netpyxAdmin

Avoid tiny mistakes and make your SEO strategies a big hit!

Having a good website for your business is like a must have as it helps in spreading the word about your products and services. As everyone is now turning to the Internet, a sophisticated looking website has become a necessity even for a small business. But what about those mistakes on local websites that may hamper your SEO plans or promotional strategies?

Well! The best strategies won’t work if the basic foundation of your website is not up-to-the-mark. So, I have compiled a list of 7 common mistakes most business people make with their website and hopefully this will help you sort out a few issues. Lets have a look at the list:-

1. Over Keyword Concentrations – To attract a larger audience, over stuffing the main keywords is not at all good for your website. You can combine some product-specific keywords with main keywords, but you shouldn’t make repetitions. Over stuffing may make your web page an obvious SEO content, which will prevent search engines from counting your landing pages for high rankings.

2. Focusing Just on Your Brand – Many business owners feel like concentrating more on their brand will make them acquire a better position in the World Wide Web. If you too think that way, just give a thought that your competitors are also selling the similar product or service. Give more emphasize to what differentiate you from others and this will help you offer more than just a brand.

3. Focusing Just on Your Product – You have a website and selling some products or services, and your competitors are also doing the same thing. Concentrating just on your product is another common mistake that may narrow your website’s reach. It’s better to talk about your business, your vision, your mission and what sets you apart. This way you can have an edge over your competitors and your website will be more SEO friendly.

4. Underestimating Local Search Ranking Factors – As the complexity of search search results has increased, following the same traditional SEO path may not let you enjoy all the benefits of your website. It is important to set your local optimization elements appropriately and having a good knowledge of overall ranking factors.

5. Not Making a Mobile Friendly Site – Whether you are a small business owner or run an entire chain, it is important to give a better thought to your website. Today, the convenience of smartphones is leading to rise in the mobile phone usage and most people prefer using their phones for an online search. As discussed on a site, having a not mobile friendly site means that you may loose your potential customers. Creating a site that adjusts itself according to the size of the smartphone or tablet could be a perfect solution.

6. Not Measuring Statistics – It is not necessary that web users always use the same keywords or key phrases to search a particular product. So it is crucial to check your statistics and make required changes. Have a close look at clickthroughs for your PPC ads and measure how long your users are staying on each landing page. A well-designed SEO campaign will help you watch statistics, create high-quality content and choose the appropriate keywords.

7. Not Having Unique Meta Tags and Descriptions – Having just your company name as the title for every page could lead to low search rankings. Make sure that the meta tags and meta descriptions are unique and descriptive. The web pages could focus on more specific keywords like your product and services that are popular queries. Meta description should be relevant and should include significant keywords.

Give your business a boost by avoiding the above mentioned common mistakes…

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 https://upload.wikimedia.org/wikipedia/commons/thumb/1/17/AskFS_%285815471980%29.jpg/1024px-AskFS_%285815471980%29.jpg

 

5 Simple Ways to Boost Your Online Presence

Posted on by netpyxAdmin

Enhance Your Online Presence and Attract New Customers!

Making your business known in the virtual world is a vital part of attracting new customers and retaining then existing ones, no matter the industry in which your business operates. By improving your online presence, you can make the best use of your resources and reach millions of possible customers around the world. With the availability of Internet, the options available to you are just unlimited and you just have to play smart.

In this blog post, we’ll discuss about 5 simple ways how you can improve your online presence and build a strong brand in the virtual world. Check them out:-

1. Improve Ranking with Search Engine Marketing – Having a website is not enough, you have to put some extra efforts to generate more traffic and conversion success. Search Engine Marketing play a vital role here which is a collection of techniques that help sites build a strong online presence through better search engine rankings.

2. Make Connections First, Sales Later – If it is for the first time you have entered the World Wide Web, it’s better to develop online connections first, not trying sales. Use social media networks for Internet marketing and reach as much potential audience as possible. Make a strong network via submitting articles, maintaining a blog, and news for users.

3. Exchange Links with Partner Sites – Link exchange networking means adding links to and from sites that are high in traffic and popular. This will help you reach more and more people and adds another location for them to find you. More importantly, links from established websites can be very beneficial to your search engine popularity.

4. Provide High Quality and Relevant Content – Give your visitors a reason to come back and this is where quality and relevant content comes in. Make a blog and link it to your site so that you can provide fresh content to your visitors each time they visit your site. You can also make use of deep linking or consider using internal links and site maps.

5. Be Responsive – Today, a large number of people use their mobile phones to search for different products and services. If your website is not mobile-friendly, you are losing a large portion of potential customers. A mobile-optimized website can help your brand reach more and more people and build a strong presence in the online world.

If your business relied on leads from your website, it’s very important to build a strong online presence as it is your brand. Online branding is more important for those who deal in services and don’t have a tangible product that visitors can look at. So, it become essential to provide relevant and complete information about the service.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/e/e7/SEO-image-large.png/800px-SEO-image-large.png

7 Reasons Why Blogging is Important For Your Business

Posted on by netpyxAdmin

Share Useful Information and Get More Visitors!

If you have a website, chances are you’ll be confused if blogging is worth the effort. Let me tell you a simple solution to this – Yes! Blogging is an effective and inexpensive way to boost your marketing efforts and drive more traffic to your site by engaging them through useful content. You can also go through the Google guidelines for bloggers to get a decent overview of how to effectively create and use blogs.

Here, we’ll discuss 7 reasons why blogging is important for your business:-

1. Helps in Search Engine Optimization – All search engines give more weightage to fresh content and blog is the only way you can provide new information to the readers. By blogging on a regular basis, you give search engines like Google a reason to index your pages and increase your visibility on search engine results pages (SERP).

2. Helps in Deriving More Traffic – Audience want fresh information and you can do this only by blogging. When you share your blog via social media channels, you’re simply building a niche for your content. Once your audience know you, they will search you on the web and ultimately your website will enjoy more visitors. Isn’t it an easy way to attract visitors?

3. Helps in Brand Awareness – Blogging is just like an outlet where you can showcase your expertise and how much knowledge you have about the field. A blog is a simple way to share your expertise with global audience and build credibility. It helps in making people aware about your business and gain their trust by providing useful information on topics of interest.

4. Helps in Leads Generation – You can pair your blog with any gated content such as an E-book where the reader has to provide some basic information like name and email address. This way you are generating leads which gives you contact information for a potential customer. This will also increase credibility and you have the chances to convert a reader into customer.

5. Helps in Developing Better Customer Relations – A blog is your source to connect with your readers directly and deepen the connection. Your clients are able to get to know more about your business and your offerings. You can enjoy long-term relationships with your clients by providing them fresh content and source of information.

6. Helps in Building Leadership – Whether you run a small or large business, blogging can help you become industry leader. By posting blogs that connect with your audience you are building credibility which leads to building leadership in the industry. If you really want to stand out of the crowd, offer something unique from your competitors.

7. Helps in Building Strong Web Presence – A blog offers you the opportunity to share any information on social media platforms such as Facebook, Google+, Twitter, and more. It is just like a free marketing where people from different places link to your blog post via different social media channels. This way you are developing a strong presence with the World Wide Web.

According to a source, 61% of global Internet users prefer searching for a product and service online. 57% of businesses who have a blog reported enjoying more customers from their blog, the source revealed. A lot of business people believe that maintaining a blog on regular basis is useful for their business and help in deriving traffic to their website. Isn’t it surprising that a blog can bring traffic to your site. But it’s right, and it can attract more prospective customers to your site resulting in brand recognition and more sales.

Image Source:

http://upload.wikimedia.org/wikipedia/commons/4/42/Blog_%281%29.jpg

3 Reasons Why Video Marketing is Important For Your Business

Posted on by netpyxAdmin

Keep Your Audience Engaged with Amazing Videos!

Video isn’t for entertainment anymore. It has become an excellent medium to communicate with clients and customers online. You must have noticed that millions of videos are added to the Internet every single day. But why so? What could be the reason that such a large number of videos are added every day to the World Wide Web? The answer is pretty simple – because they are making a huge impact on lives of the people and that’s why online marketing is a big hit.

Let’s discuss the 3 big reasons why video marketing is important for the success of your business and how it could impact your SEO campaign. And here we go:-

1. Increases Conversion Rates – Posting videos to YouTube or embedding them into your website pages can increase conversion rates. As per the sources, YouTube is one of the largest search engines in the world and more than 100 hours of video is uploaded to it every minute. Videos uploaded with SEO techniques enjoy far more traffic as compared to normal ones. A video can establish trust with visitors as they can understand the subject better, especially when an owner directly addresses them.

2. Increases Brand Awareness – Videos are more viral and are more frequently shared via social networks such as Google+, Facebook, Twitter, and more. Video may spread like a fire and so is your brand name. You have the opportunity to reach larger audience and make them aware about your products and services. Videos are more engaging and easy to understand and that’s why people prefer to share them with their friends.

3. Improves Rankings with Search Engines – Websites with more informative videos are more likely to be listed by Google. One reason is that Google owns YouTube and that’s why SEO optimized videos rank high. Videos have a certain level of authority just like the quality content. The higher will be the authority, the higher it will rank in search results. Make sure that you have used right keyword for title and tags.

In the past, just optimizing the content and getting as many back links as possible were the only two areas of focus fir Internet marketers. This is no longer much effective, as video marketing has become a very important part of SEO. If you still aren’t making the best use of videos for promoting your business, it’s like a wake up call for you.

Make Your Website easy for search engines to understand!

Image Source:

http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Prototype_Ultrabook_with_Touchscreen.jpg/800px-Prototype_Ultrabook_with_Touchscreen.jpg

5 Big Reasons Why Outsiders Don’t Want to Link to Your Website

Posted on by netpyxAdmin

Getting quality backlinks is now easy!

If you have a website, you must be aware of the importance of links from other websites. Sometimes it becomes very difficult to get quality backlinks as there may be some reasons that other people don’t want to link to your site. Have you ever thought of the reasons? Why outsiders don’t want to link to your site? Well, that’s exactly what I’m going to discuss in today’s blog post.

Here are the most possible reasons why your website doesn’t have quality links from other sites:-

1. Your Website Looks Too Old – Five or ten years is a very long time especially when web designing trends are highly unstable. An outdated website cannot attract good quality backlinks and the World Wide Web is full of stylish yet functional pages. If your website is unable to compete with them, it cannot stand in the competition. Make sure to update it on a regular basis and use a modern design and high quality informative content.

2. Your Website Have Broken Links – If your site is loaded with broken links and images, it clearly gives an idea to the outsiders that it is not updated. An outdated website cannot get good exposure as nobody wants to link to such a platform. Check your site’s pages with a variety of tools available to make sure that it does not contain broken links or broken images.

3. Your Website has Low Quality Content – Content plays a very crucial role in building good reputation in the virtual world and obtain good ranking in search results. Make sure your site has high quality content which is very informative and up-to-the-mark. If you have a blog on it, make sure you maintain it properly. If you cannot maintain the blog, better remove it from your site.

4. You Don’t Understand Your Visitors – It is important to know who are your visitors, where they came from and which links they clicked on. Use Google Analytics for detailed statistics and understand your visitors. It will let you know what links they click on and which part of your website is getting the most attention. This information could be very useful in identifying which pages are most important to your visitors and which are not.

5. Your Website Lacks Social Media Presence – Social media is an excellent way to drive traffic to your website and most business people have their company’s accounts on different platforms. If you want to encourage people to link to your site, make a strong social media presence. Share your offerings or blog via Twitter or Facebook to attract thousands of new readers and subscribers. Be active on all social accounts and interact with your readers to build a strong reputation in the virtual world.

The best way to employ all these strategies is to follow the Webmaster Guidelines provided by Google and Link Schemes. If you invest some time and energy into optimizing your site, you will surely get positive results in the form of more visitors, more customers and finally more sales.

So, it’s your choice whether you want to carry on with your outdated site or enjoy more traffic with a quality website…

Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9b/Inernet.jpg

Why Web Founder Tim Berners-Lee Called ‘Internet Bill of Rights’ the Next Crucial Step?

Posted on by netpyxAdmin

The World Wide Web turned 25 yesterday and it’s a landmark anniversary for Tim Berners-Lee and he is like a proud father. He says, “I feel like inventor’s pride and my greatest pleasure has been the spirit of collaboration we’ve had for the last amazing 25 years.”

Berners-Lee has watched the web grow through a cheerful childhood and bitter adolescence, reaching to a more serious stage. He said that it’s time to make some crucial decisions for the fate of Internet especially when it’s under attack from different authorities who think they can easily control people through web.

He said during an interview, “Our rights are being violated more and more, and the worst side is that we get used to it. We need a Bill of Rights for Internet to make things more safe, secure and genuine.” He also added, “After 25 years of contribution, we need independence of the World Wide Web for democracy.”

The recent years were not at all good due to revelations of mass surveillance by the NSA as well as other agencies. The use and stock of illegal and immoral material has grown in bulk. The Bill of Rights he is talking about is to protect freedom of speech on the Internet and rights of users after revelations about government wiretap of online activity.

The World Wide Web Consortium – a global community and Berners-Lee united with a mission to lead the web to its full potential. They have launched a campaign called ‘the Web We Want’ in order to urge people to push ‘Bill of Rights’ for every country. The founder of web is clear that our ability to associate freely and speak is under threat.

Following are the principles an Internet Bill of Rights advances:-

• The protection of user’s personal information and the right to communicate in private
• Affordable access to a globally available platform of communication
• Decentralized, diversified and open infrastructure
• Neutral networks
• Freedom of expression online as well as offline

Berners-Lee said that unless we have an open, neutral web we cannot say anything about what’s happening at the back door. We can’t have good democracy, connected communities, good healthcare and open government until we have Bill of Rights.